Start with the decision
Good research doesn’t just create insight. It makes the next important decision easier and more confident.
User Research Lead & Experience Strategy
I research the systems behind the experience.
I use data and a service design approach to show how tools, applications, people, and services should work together to create business value. Then I help Product, Technology, and Design build consensus around what to improve—and define the metrics to measure progress.
↓12Years shaping digital products
20+Consumer and enterprise experiences
$MIn projected savings from forward-deployed research
Selected impactWork that moved
Work that moved
the business forward.
Three examples of how I connect human needs to meaningful business outcomes through research, service design, and cross-functional leadership.
01Enterprise strategyCapital One
Defining the path from enterprise data to confident decisions
Led foundational mixed-methods research for a 0-to-1 Enterprise Data Health dashboard, securing investment and aligning seven teams around a more proactive approach to data risk.
$5–15M projected savings≈97% recommendations prioritized7 teams aligned
Read case study02Healthcare experienceJohnson & Johnson
Building evidence into a global consumer experience
Supported the launch of the new jnj.com through information-architecture and user-flow testing, while establishing measurement and accessibility practices for global experiences.
3 product benchmarksWCAG 2.1 AA standardGlobal launch
Read case study03Research practiceMeta
Creating a research program where none existed
Established a 0-to-1 program supporting previously unserved People Analytics workstreams, expanded generative research, and informed post-COVID workplace strategy.
4 new workstreamsGlobal workplace portfolioMixed-methods program
Read case studyHow I leadClarity is a
Clarity is a
design material.
My job is to create the conditions where talented people can do their best work—clear intent, honest evidence, strong partnerships, and room for craft.
Make strategy tangible
A strategy earns belief when teams can see it, test it, and connect today’s work to tomorrow’s advantage.
Raise the floor and ceiling
Systems create consistency. Coaching, critique, and trust create the exceptional moments people remember.
A little about meResearcher, strategist,
Researcher, strategist,
service designer.
I’m Pablo Quinones, a research leader who combines mixed-methods research and service design to make user needs and complex ecosystems understandable—and actionable.
I’ve built research roadmaps in highly matrixed organizations, working with Business, Technology, and Product leaders to identify and prioritize problems. I help teams do their best work by de-risking decisions that could otherwise create rework and technical debt. I’m known as a collaborative partner who builds rapport, creates consensus, and earns trust in UX.
I’m drawn to problems where people must navigate many tools, applications, and services to achieve a goal. My approach crosses UX and CX, connecting human motivation with the operational realities behind every touchpoint. I pair that curiosity with pragmatic rigor: understanding product and technology timelines, answering the questions that matter now, and building a longer-term research path for questions that require more depth.
Based inNew York, NY · Open to remote
FocusUser Research Lead · Experience Strategy